Hyundai Motor Reports Record-Breaking March and Q1 2023 Sales

Hyundai Motor America reported total March sales of 75,404 units, a 27% increase compared to March 2022 and the best March in Hyundai history.

This was the fifth consecutive month with a total monthly sales record, led by Venue (+74%), Elantra HEV (+37%), Tucson HEV (+52%), and Kona N (+5%). March was an all-time best-ever retail and total sales record for Santa Cruz (+30%) and Santa Fe HEV (+123%). Hyundai fleet sales were 9.4% of the total volume for the month.

“March 2023 will be a month to remember and a great way to finish the quarter with our fifth straight month of record total sales,” said Randy Parker, CEO of Hyundai Motor America. “We’re set for an exciting announcement with the launch of the all-new Kona at the New York International Auto Show, and we’re celebrating our 25th anniversary of Hyundai Hope On Wheels.”

March Retail Highlights

Hyundai sold 68,312 retail units in March, a 15% year-over-year increase from March 2022. March retail sales were led by Venue, Elantra HEV, Santa Fe HEV, Tucson HEV, Santa Cruz and Kona N. Hyundai eco-friendly vehicle sales of 11,407 represented 17% of retail and a 20% year-over-year increase.

Q1 Highlights

In the first quarter, Hyundai’s total sales were 184,449 units, a Q1 entire sales record and an increase of 16% year-over-year. Q1 retail sales were 169,491, a 6% increase compared with Q1 2022. Hyundai also set new Q1 total and retail sales records for Venue, Elantra N, Santa Fe HEV, Tucson, Tucson HEV, Santa Cruz and Kona EV.

March Total Sales Summary

March Product and Corporate Activities

• The New SONATA Spices Up Midsize Sedan Segment: Hyundai Motor Company revealed the design of the new SONATA, with a new badge for the eighth-generation midsize sedan that heralds its sportiest design ever.
• US News & World Report Names Santa Fe and Tucson 2023 Best Cars for Families: Hyundai received two 2023 Best Cars for Families awards by US News & World Report. The Hyundai Santa Fe was named the Best 2-row SUV for Families, and for a second time, the Hyundai Tucson was deemed the Best Compact SUV for families.
• All-new KONA Accelerates Hyundai’s Electrification Vision: Hyundai Motor Company held a digital world premiere to unveil the all-new Kona, an upscaled multiplayer in the B-SUV segment, led by an all-electric variant (EV) that offers advanced safety and convenience features and class-leading range.
• Thirteen New “Journeys” in Portrait Series with Annie Leibovitz: Hyundai launched the second chapter in the creative marketing campaign, “Journeys“, which uses a series of portraits and videos to share the compelling stories of individuals that inspire the brand.
• Top Scorers on ACEEE’s Greenest Vehicles List: The 2023 Hyundai Elantra Hybrid Blue, Sonata Hybrid Blue and Kona Electric were named on the American Council for an Energy-Efficient Economy’s (ACEEE) list of “Greenest Vehicles of 2023.”
• Hyundai Launches Annual Women in STEM Scholarship: To celebrate International Women’s Day, Hyundai Motor America has announced that applications for its annual Hyundai Women in STEM Scholarship are now open.

Total Sales Model

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