Nissan revs up fleet sales as production returns
Nissan’s average pre-pandemic fleet mix hovered at about 30 percent, a TrueCar spokesman said, declining to disclose specific volumes. During the pandemic and subsequent supply chain shortages, which dramatically cut fleet sales across the industry, that share dropped to 18-to-20 percent. In recent months, the fleet share increased to about 25%.
Nissan, which in the past decade relied on aggressive sales to fleets to boost its North American volumes, has been on a multiyear effort to kick that habit, acknowledging that high fleet sales can hurt a brand’s residual values and dealer profitability.
Nissan said it isn’t wavering on that…
Continue reading 