Rising new car prices stalling purchases
More than a quarter of shoppers who would have bought a new vehicle within a year now report they’ll give it another 12 months. Additionally, interest in buying a new vehicle within the next six months has fallen below pre-pandemic levels, according to market research company GfK, which pointed to vehicle affordability as the culprit.
Six-month demand for a new vehicle dropped 13 percent across all consumers between January 2020 and December 2022, according to a January survey by GfK.
Demand fell 11 percent among households earning $50,000 to $99,999, a key consumer demographic. Interest in buying a new vehicle…
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