CEO Edward Hightower still sees hope in the long shot of Lordstown Motors
While success was undoubtedly a long shot, he saw a path: Minimize the need for capital, put together a team focused on R&D and technical aspects around bringing an EV to market, while partnering with a strong manufacturing company with twice the revenue of Tesla and global supply chain prowess.
“I had to keep the team focused on the task at hand because we had and I believe we still have … a compelling market opportunity for this business model that we were creating.”
The approach was two-pronged. The obvious part was launching the Endurance pickup to prove it could…
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