Ford to alter China strategy, Farley says
Farley said the region remains key to Ford.
“We believe that not only is it the biggest EV market in the world, but customers digitally are ahead of the rest of the world, and so it’s a really important market for us,” he said. “And what we really see in our presence there is battery technology, digital experiences for the customer and advanced products, both software and hardware integrated.”
Earlier this year Ford shook up its China leadership team, promoting Sam Wu to CEO following the retirement of Anning Chen. Wu previously served as managing director and COO.
Chen became…
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