Rivian commits to more in-person customer contact in Canada
Rivian, which makes high-end electric SUVs and pickups, is opening its first Canadian showroom in the Vancouver suburb of Burnaby.
The move by the California EV maker marks a course change from a strategy that favored largely online contact with customers, Denise Cherry, senior director of design and retail development, said.
The purchase process still won’t be conducted end-to-end in the showrooms, which Rivian calls Spaces. The store will give it more of a presence in the community and customers a better chance to interact with the product and staff, he said.
“We did want a place to put down…
Continue reading