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Musk could continue the goal of prioritizing sales over profits

By on July 24, 2023
Elon Musk is prioritizing sales over profits in hopes that Tesla’s elusive full self-driving software would eventually burnish margins, a plan that could deepen an already fierce price war in the electric-vehicle industry. Shares of the automaker fell 3.5 percent in premarket trading on Thursday after Musk signaled there might not be any let-up in cuts that have already sent gross margins to a four-year low. Getting more cars on the road would help Tesla maintain its dominant EV market share in “turbulent times” and give it access to the precious usage data needed to train the artificial intelligence models…
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Car Gear, Tools, and More

By on July 24, 2023
Prime Day, Amazon’s annual two-day shopping event, is famous for offering major discounts across all categories—and that includes automotive accessories, garage gear, tools, and more for the car and truck enthusiast. Prime Day 2023 takes place on Tuesday and Wednesday, July 11-12. There is a slew of automotive products, tools, and car gear deals you can take advantage of right now. We’ve listed our favorites below, along with some answers to FAQs about how car enthusiasts can secure Prime Day savings.Automotive, Car, Truck, and Tool Deals You Can Score Right Now at AmazonAvid Power Cordless Tire Inflator/Air Compressor…
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Send in your pick for Shop of the Year!

By on July 23, 2023
Kevin and Stacey Gustafson of Gustafson’s Auto Clinic in Athabasca, Alberta, the 2022 Shop of the YearKnow a shop that has stood out in the last year? A shop that is going above and beyond for its customers? Nominate them for the prestigious Shop of the Year Award, presented by Milwaukee Tool! We want to recognize an auto repair shop that has captured the imagination of the community with its unique approach to customer service, dedication to excellence, training and improving the image of our industry. The annual award is presented by CARS to recognize the best automotive repair…
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Audi, China’s SAIC agreed to EV tech tie-up

By on July 23, 2023
Audi and SAIC Motor Corp. have agreed to partner on electric-vehicle projects as the German premium brand seeks to catch up with rivals in the key EV market. Audi said on Thursday that it reached an agreement with state-owned SAIC in which the two companies will accelerate the electrification of their portfolio as China’s auto market rapidly shifts to EVs. Audi is under pressure to improve sales, especially in China and is reported to be seeking to use a platform owned by IM Motors, SAIC’s premium EV brands. Zu Sijie, SAIC’s chief engineer, told reporters on Thursday the automaker is…
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McLaren’s electric SUV must wait for better battery tech

By on July 22, 2023
SUVs have given ultraluxury companies a solid revenue boost. For example, in the first quarter, the Bentayga SUV accounted for 42 percent of Bentley sales, while the Lamborghini Urus accounted for over half the brand’s sales in the same period. McLaren Automotive Group’s loss increased to 335 million pounds ($433 million) in 2022, up from a 136 million pound loss a year earlier as the company struggled to roll out its core Artura V-6 plug-in hybrid model amid supply chain constraints. The Artura is still facing delays in the US, McLaren’s largest global market. McLaren sold 2,188 cars in 2022,…
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‘Tested & Trusted’ Expert Picks on Sale Now for Amazon Prime Day

By on July 22, 2023
‘Tested & Trusted’ Expert Picks on Sale Now for Amazon Prime Day Tested & Trusted How does the average car enthusiast know what products and gear to buy? We ask the experts. The Gear Team has spent the last year doing hands-on tests of dozens of popular products in a variety of categories, pitting popular, bestselling, and even brand-new products against the competition in real-world testing and letting our readers know which ones are the best, which ones will get the job done, and which ones to avoid. We’ve tested everything from tools and shop gear to car-cleaning products and…
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Tough 24 Hours of Spa Race for Iron Lynx and Iron Dames

By on July 21, 2023
The third round of the 2023 Fanatec GT World Challenge Europe Endurance Cup was held at the iconic Circuit of Spa-Francorchamps, a track that presents a unique challenge, one that took its toll on the Iron Lynx and Iron Dames teams, cars and drivers. In a mixed-conditions qualifying session that tested a driver’s ability to adapt, the Iron Dames team shone in the spotlight, going fourth overall in the combined times and proceeding to the coveted Superpole session. During the top-20 qualifiers session, Doriane Pin qualified the #83 car P4 in class and P12 on the overall grid. Contact with…
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Rivian commits to more in-person customer contact in Canada

By on July 21, 2023
Rivian, which makes high-end electric SUVs and pickups, is opening its first Canadian showroom in the Vancouver suburb of Burnaby. The move by the California EV maker marks a course change from a strategy that favored largely online contact with customers, Denise Cherry, senior director of design and retail development, said. The purchase process still won’t be conducted end-to-end in the showrooms, which Rivian calls Spaces. The store will give it more of a presence in the community and customers a better chance to interact with the product and staff, he said. “We did want a place to put down…
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