Expert Insights: The Future of Connected Vehicles and Customer Experiences
Q: What types of experiences are on the horizon that will be supported through connected or software-defined vehicles?
Macleod: As digitally fueled car sales increase, vehicles are also becoming more connected. By the end of the decade, it is estimated that connected cars — cars that can communicate and share data with a variety of systems both inside and outside the vehicle — will make up about 95% of all new vehicles sold around the world.
Layering web-based and location-based data, for example, a car will be able to alert a hungry driver that a favorite fast-food dining spot is…
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