Hyundai Motor Group has launched AllDayEnergy, a global brand to consolidate its vehicle-to-everything energy services. The move aims to standardize smart and bidirectional charging for its electric vehicles.
The platform will provide a unified experience for Hyundai, Kia, and Genesis EV owners. It debuts in the U.K. through Kia’s app in the second quarter of 2026, with plans to expand to Europe, the U.S., and Korea afterward.
One platform for smart and bidirectional charging
AllDayEnergy will first offer smart charging, letting vehicles adjust charging times based on utility rates and grid demand. This approach may ease pressure on power networks while cutting costs for drivers.
Bidirectional charging will follow, allowing EVs to send stored energy back to homes or the grid. Hyundai’s E-GMP platform, used in most of its current U.S. EVs, supports this feature, though home integration still requires third-party hardware.
Kia currently offers a bidirectional DC wall charger from Wallbox that, with the installation of the accompanying grid disconnect switch, allows the EV9 or EV6 to become an energy storage device capable of providing home backup power or EV charging with solar energy.
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Hyundai has conducted several pilot projects in Europe utilizing bidirectional charging on the Ioniq 5 EV. It announced the intent to expand smart charging and vehicle-to-grid functionality in Europe plus vehicle-to-home functionality in the U.S. — starting soon for the Hyundai brand with the Ioniq 9.
Regulatory hurdles and competition
The U.S. market poses challenges due to its decentralized utility system. Nearly 3,000 electric distribution companies operate under varying rates, rules, and permitting processes, making standardization complex.
In 2024, BMW Group, Ford Motor Co., Honda Motor Co. and Nissan Motor Co. launched ChargeScape, a technology and services platform intended to start connecting utilities with EVs from those automakers’ brands and vehicles. Rivian, Tesla and Stellantis have since joined that effort, as well as several charging networks. General Motors has its own separate GM Energy business unit to oversee energy management, stationary storage and bidirectional charging tech, including its own branded hardware.
“When we launch AllDay Energy through our Kia App later this year, we will be taking a significant step towards establishing our identity as a smart energy service provider,” Woong Taue Hwang, VP and head of the EV Energy Strategy Group at Hyundai Motor Group, said.
The AllDayEnergy name reflects the Group’s vision of making smart energy management an integral part of customers’ daily lives and advancing its transition into a smart energy solutions provider. For now, drivers will access the service through their brand-specific apps, with Kia owners in the U.K. serving as the initial test group.
