Kia’s design language is polarizing, and the brand’s shift toward aggressive, cyberpunk-inspired aesthetics has divided critics. One writer recently drove the new Seltos and found the rigid, blocky styling jarring compared to previous models. The new compact SUV lacks the subtle flared fenders and purposeful fascia of its predecessor, feeling instead like a permanent internet-connected brick without analog soul or character.
Inside, the Seltos offers acceptable fit and finish despite tacky plastics. The cabin retains physical buttons, which is a practical detail. However, the overall aesthetic feels overly aggressive. The climate control panel is located between the instrument cluster and infotainment screen, sitting in a permanent blind spot behind the steering wheel’s right edge. This forces the driver to look around the wheel to adjust it, making it frivolous and the furthest thing from intuitive.
Sales figures for the redesigned Seltos tell a different story than the critic’s subjective experience. The SUV sold 45 percent more units through September compared to the previous year. Seltos sales in 2026 are up 45% through September.
The Seltos is broadly a fine car with pleasant road manners—though the $37,250 sticker on my SX all-wheel-drive tester is more than anyone should pay for it.
